Resources for Educators –
PHC4 Live Courses –
A 5-Year Strategic Plan: a Government Case
Pre-Class Work
To support educators, we have developed a set of resources. If you would like to access these resources, please get in touch with us.
To support learners in the planned activity, we are providing these resources in advance:
- About the Pennsylvania Health Care Cost Containment Council (PHC4)
- PHC4’s Strategic Plan
- PHC4’s Reports Library
Please familiarize yourself with the above information, as it will be important to the context of the case. For the Reports Library specifically, learners should understand the breadth of topics and materials produced by PHC4 generally. However, there is not a need to have a deep knowledge of any particular report or material.
The Strategic Planning Session
In May of 2024, PHC4’s appointed Council members met to discuss the future direction of PHC4 for the coming 5 years. The Council identified a number of goals and has contracted your consulting firm to help them in carrying out the ones pertaining to Communications and Education.
Using the marketing process diagram and the data displayed below, discuss the data visualization and how the insights garnered from it can be fit into the included process diagram above it.
Establish Baseline Metrics
The first critical step in measuring the progress of a goal is establishing the baseline, status-quo, or starting point. The data above on 2024 viewership is a good starting point, but the Council would like to develop a richer baseline. The visualization below contains additional metrics from 2024 that could be considered candidates for a starting point measurement.
Identify and Execute Strategies
You’ve done an excellent job so far giving careful consideration to the context of the problem. Your thorough preparation and attention is one of the reasons the Council is so pleased to have your firm supporting this project! You’ve done the hard work of learning, so now it’s time to put your minds to the task.
In preparation of the report your firm is developing for the Council, brainstorm recommendations you could make for actions the Council can take to achieve its outlined Communications and Education goals. The first slide below provides a couple of questions you should seek to answer about each recommendation.
Post-Scenario Survey
Thanks for working through this case! PHC4 offers a second government case about our 3-year study of non-compete agreements, access it here. We’re always looking to collect data on and improve the products that PHC4 brings to the public. We would appreciate your assistance in filling out this quick three-page survey.
